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Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"
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"Am I running this business...or is it running me?!"

 Join The ROI! "Use it often. Profit from it starting now!"

Get access to the entire Institute. Unlimited access to all the how-to content, plus Executive Calculators for retailers.  On-demand. 24/7.




The proprietary how-to retail business content of The ROI is available only to Members. 
Proven do-it-yourself resources, by retailers, for retailers, available nowhere else. 
Focused exclusively on retail owner business issues...made easy!

How to control the four toughest issues for retail owners: Inventory, Debt, Cash and Profits.  "All it takes is a little desire!" (And a web browser!)

Becoming a Member of The Retail Owners Institute is easy.  It's a monthly subscription; just $24.95 per month for the entire Institute!

Complete your registration using our brief online form, submit your subscription payment information. Your Access Privileges are activated immediately. You get unlimited access to the entire Members-Only Collection at The ROI, and all of the Executive Calculators for retailers, including the remarkable 3-in-1 INTEGRATED Calculator.

And yes, you can cancel anytime; your Access Privileges will expire at the end of that subscription period.  It's all up to you.

FREE for ROI Members

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6 Executive Calculators

Easy and fast for retailers

Online, "in the cloud". Nothing to download or install.
Get answers - fast!  "How much profit?" "How much inventory?" "Where's the cash?!"

Retail Financial Management Library

How-to info on demand, 24/7

More than 50 substantive how-to articles by retail experts • Most extensive self-help resource on retail financial management • Available on-demand, 24/7

Retail Financial How-To Videos


Half-Price for ROI Members

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Online Training Courses

Use The ROI's unique "eLearning Kits." Each Kit includes a structured how-to training course plus a specialized Executive Calculator. Practical and fast for retailers to use, these courses-plus-calculators teach and show the What, Why, and How of retail financial management and inventory control.  

Trusted Resource

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Who's Behind The ROI, and Why?

While there are many ways to succeed in retailing, retail failures have only one cause:financial.

That is why Outcalt & Johnson: Retail Strategists, LLC have been building The Retail Owners Institute since 1999. The ROI, as it is known, is now the foremost self-help financial management resource for retailers and store owners.  

Thousands of retailers come to The ROI each month to take advantage of its unique do-it-yourself tools and to "Turn on their financial headlights!" 

Start Your Access Now!

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How to Join The ROI 

Only $24.95/month!


Full access privileges to the entire Institute. It's easy to start your subscription.

Go here to the JOIN NOW page. Make your choice, and add to cart. Create a User Account, complete the form to submit your payment information privately and securely.  You may use a VISA, MasterCard, or American Express card.

And that's it!  Your Member-Access Privileges to all of The Retail Owners Institute will be active.  All for just $24.95 per month!

  • Your monthly payment will automatically be sent to The ROI each month, and your access privileges will continue.
  • You may discontinue your access to the Members-Only Collection at any time. Your Access Privileges will expire at the end of that 30-day period, and your credit card will no longer be charged. Just notify us directly through this link.

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