Pat Johnson and Dick Outcalt
Co-Founders

Who's Behind The ROI, and Why?

While there are many ways to succeed in retailing, retail failures have only one cause:financial.

That is why Outcalt & Johnson: Retail Strategists, LLC have been building The Retail Owners Institute since 1999. The ROI, as it is known, is now the foremost self-help financial management resource for retailers and store owners.  

Thousands of retailers come to The ROI each month to take advantage of its unique do-it-yourself tools and to "Turn on their financial headlights!"