Tuesday, July 08, 2008

"Retailers: Turn on Your Financial Headlights!"™

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The Show Must Go On
Every day, when your store opens, like when the curtain goes up on a live stage show, you're in "The Theater of Retailing!" And every day the audience is cheering and applauding...or they are not. Your store MUST be entertaining, interesting or engaging to keep what The ROI calls, "The WOW Effect!"
Here's a very simple test. If a customer returns to your store or department after a visit two weeks prior and sees the same merchandise, signing or layout as the last time, subconsciously "WOW! is replaced with "BORING!" And your final curtain may be starting to come down.


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I'm Tired of the "Error" Part
I can eventually learn retail math by trial and error. But frankly, the "error" part can be very costly! ROI Membership is a great value.


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