Tuesday, July 08, 2008

"Retailers: Turn on Your Financial Headlights!"™

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What Is "Value" in This Economy?
Value: Benefits received for the burdens endured.
Think about cost-saving programs in stores - e.g., less staff on the floor and more "self service"; self check-out by the customer; online searches by the customer for product information; online shopping. Aren't these really shifting the work to the customer? And what benefit does your shopper receive for the increased burdens they now endure?
How to deliver more “value” to your customers? Start by “unburdening” them!


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