Tuesday, July 08, 2008

"Retailers: Turn on Your Financial Headlights!"™

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"Normal?" What's That?
With all of the constant upheaval in the world of retailing, one of the classic questions The ROI is asked is, "When do you think we'll get back to normal?"
This is an era of modest population growth being surpassed by growth in retail square footage; a general glut of available merchandise in excess of profitable consumption; internet shopping growing far faster than any other retail channel; and trained-to-be-finicky customers who believe in NPR ("Never Pay Retail").
Our answer is, "Welcome to 'The New Normal'".


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