"Value" for Today's Retail Customer
Benefits for the shopper must outweigh the burdens endured

We’re told that the Chinese symbol for chaos is the same as the symbol for opportunity.

If so, it’s an appropriate symbol for retailing.  In our view, a great many of the retail businesses we see today will not be operating five years from now. Or, to put it another way, the retailers who will thrive this year are those who are answering a resounding “yes!” to all three of these questions (especially #3!):

• Do I have the capacity to be in the retail?

• Do I have the appetite to be in retail?

• Do I have the stomach to be in retail?!?

Much of “the stomach” for succeeding in independent retailing comes from the owner’s adaptability.

The more flexible you are and the more your operation mirrors today’s society, the more likely you will be counting yourself and your operation among the success stories of tomorrow.

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